Sales And Promotion On Toothpaste Marketing Essay
In the quarter ended June, the oral care industry grew 12%, but sales of HUL''s flagship toothpaste brand, Pepsodent, grew by only 4.5%. Colgate-Palmolive (India) Ltd (C-P) grew its business 14% in the quarter, Dabur India, 32% and HUL (the oral care business), 11% according to data released by AC Nielsen a market research firm.